We are often asked, “Is Ecru a contemporary, or a classic brand?”   Truth be told, we don’t love labels like that and prefer to view our brand through the eyes of our beautiful customers and how they dress for their active lives. 

To that end, we have curated a grouping of important items that promise to serve as reliable, every day fashion basics.  From impeccably tailored jackets and pants, to richly detailed tops, to the perfect layering knits, these great items are anything but basic……after all, we are ecru! 

The rich fabrics and subtle and sophisticated detailing give these modern staples and the woman wearing them a “nonchalant elegance” that is both contemporary, AND classic.   We invite you to view our Weekday Essentials Edit.