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Our Story

The object of cultish adoration, ecru has been universally hailed as makers of the world's best fitting pants by retailers and consumers nationwide. ecru started with one style ...The "beck trouser" in our exclusive double stretch fabric. Once women tried these clean, modern and sexy pants on; they were hooked and ecru quickly developed a loyal following.


Now available in more than 600 fine specialty stores across North America, ecru's line of sophisticated pants, tops, jackets, leathers and suede items allow our discerning customer to move effortlessly from the office to dinner, to the weekend, to a party, to vacation. These women place a premium on fabric, quality, fit and original styling that ecru consistently delivers.

ecru's legendary perfectionism, meticulous attention to detail and staunch adherence to its product vision separates us from the pack with one top retailer referring to ecru as "the only game in town" when it comes to contemporary sportswear.

Our Approach

You may notice that the pant styles have some unusual names ... the "skinny beck", the "santana", etc. our designers draw on modern global culture ... art, film and especially music when creating the ecru collection.

We name the pants after singers, songwriters, rockers and other artists that inspire us.

ecru is one of the brands designed and marketed by Design Factory NYC, a New York based apparel and accessory company.

We'd love to hear from you

Tell us about the artists that inspire you or a memorable ecru clothing experience. We greatly appreciate customer feedback (it only makes us better!) to help inform the designs we aspire to create.

Please email with your comments.