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Privacy Policy

Our privacy is important to us. ecru values our customers and respects your concerns about privacy.

This Privacy Policy describes the types of personal information we collect on this site and in other ways discussed below, how we may use that information and with whom we may share it. The notice also describes the measures we take to protect the security of the personal information.

We may make changes to this policy from time to time. We will post updated versions of our policy on this page of our website. We recommend that you regularly check this page to ensure that you have read the most recent version.


Information We Collect

Individuals may choose to provide personal information (such as name, contact details and payment information) through this website. Here are the ways you may provide the information and the types of information you may submit.

Online Purchases

To process your purchase, we ask for information such as your name, billing and shipping address, telephone number, email address and payment card information. We use this information to process your purchase, confirm your order and deliver the items to you. If you give us permission, we also may use your contact information to communicate with you about our products, services and promotions.

My Account

You may choose to create an account on the ecru website in order to store billing and shipping information to utilize for faster checkout. We never permanently store credit card information.

E-mail Communications

You may sign up to receive electronic newsletters and promotional e-mails. To sign up, we may ask you for information such as your name, e-mail address, postal address, telephone number, birthday, gender, shopping preferences and e-mail preferences. We use this information to send you communications about our products and services, invitations to specials sales and events, and notices of new arrivals. We also use this information to tailor our newsletters to reflect your preferences. Pixel tags and cookies in our e-mails may be used to track your interactions with those messages, such as when you receive, open, or click a link in an e-mail message from us. If you do not want to receive e-mail or other mail from us, please unsubscribe by clicking the unsubscribe link at the bottom of any e-mail.

Automatic Information

We receive and store certain types of information whenever you interact with us. For example, like many Web sites, we use "cookies," and "web beacons" to obtain certain types of information when your Web browser accesses the ecru website. We collect items such as the IP address of the device you use to connect to the Internet and the pages accessed. We may also track certain information about the identity of the web site you visited immediately before coming to our site. We do not otherwise track any information about your use of other websites. By collecting this information, we learn how to best tailor our website to our visitors and understand what products and services you might prefer. We work with service providers that help us track, collect, and analyze this information.

Surveys, Sweepstakes and Promotions

You may choose to participate in surveys, sweepstakes and other promotions. If you choose to participate in these promotions, we may ask you for information such as your name, e-mail address, postal address and telephone number. We use the information you provide to administer our contests, sweepstakes and other promotions. We also may use the information to communicate with you about our products, services and promotions, but only if you have given us your consent to do so.

E-mail to a Friend

You may be able to share certain content from this website with your friends. To send information to your friends, we ask for your friends' and your e-mail addresses. We use this information only to fulfill your request. We do not retain the information you provide in connection with these features, except to send the requested content. We will not include any other advertisements within the messages sent to your friends.

Customer Service

If you communicate with our customer service team by e-mail or by phone we may ask you for information such as your name, e-mail address, zip code and telephone number. We use this information to respond to and communicate with you about your questions and comments.

SMS/MMS Mobile Messaging Marketing Program

We respect your privacy. We will only use information you provide through the Program to transmit your mobile messages and respond to you, if necessary. This includes, but is not limited to, sharing information with platform providers, phone companies, and other vendors who assist us in the delivery of mobile messages. WE DO NOT SELL, RENT, LOAN, TRADE, LEASE, OR OTHERWISE TRANSFER FOR PROFIT ANY PHONE NUMBERS OR CUSTOMER INFORMATION COLLECTED THROUGH THE PROGRAM TO ANY THIRD PARTY. Nonetheless, We reserve the right at all times to disclose any information as necessary to satisfy any law, regulation or governmental request, to avoid liability, or to protect Our rights or property. When you complete forms online or otherwise provide Us information in connection with the Program, you agree to provide accurate, complete, and true information. You agree not to use a false or misleading name or a name that you are not authorized to use. If, in Our sole discretion, We believe that any such information is untrue, inaccurate, or incomplete, or you have opted into the Program for an ulterior purpose, We may refuse you access to the Program and pursue any appropriate legal remedies.

California Civil Code Section 1798.83 permits Users of the Program that are California residents to request certain information regarding our disclosure of the information you provide through the Program to third parties for their direct marketing purposes. To make such a request, please contact us at the following address:


This Privacy Policy is strictly limited to the Program and has no effect on any other privacy policy(ies) that may govern the relationship between you and Us in other contexts.


How We Protect Personal Information

Protecting your information is a priority. We will take reasonable steps to protect the security and integrity of all Personal Information provided to us, including limiting the number of people who have physical access to our database servers, as well as employing electronic security systems and password protections that guard against unauthorized access. In addition, it is our policy to never send your credit card number via e-mail.

We use Secure Sockets Layer ("SSL") technology to protect the transmission over the Internet of your payment card data. You can check the security of your connection by looking at the URL line of your browser. When accessing a secure site, the first characters of the site address change from "http" to "https." If you are using a web browser or firewall that does not permit communications through secure sites, you will not be able to make purchases on our site.

However, due to the inherent nature of the Internet as an open global communications vehicle, we cannot guarantee that information, during transmission through the Internet or while stored on our systems or otherwise in our care, will be absolutely safe from intrusion by others, such as hackers. No transmission of data over the Internet is guaranteed to be completely secure. It may be possible for third parties not under our control to intercept or access transmissions or private communications unlawfully.

In the unlikely event that we believe that the security of your Personal Information in our possession or control may have been compromised, we may seek to notify you of that development. If a notification is appropriate, we would endeavor to do so as promptly as possible under the circumstances, and, to the extent we have your e-mail address, we may notify you by e-mail. You consent to our use of e-mail as a means of such notification.


How We Use the Information We Collect

Ee do not sell or otherwise disclose personal information about our customers, except as described here. We may share the personal information you provide to us with our affiliates worldwide, licensees and joint venture partners for the purposes described in this Privacy Notice.

We use the information we collect for various purposes, including:

  1. To complete your purchase transactions, order returns and credits.
  2. Respond to your requests and inquiries.
  3. To provide the services you request.
  4. To keep you informed about the status of your orders.
  5. To notify you of new or additional products, services, and promotions that might be of interest to you In addition, we may send you and otherwise correspond with you, about products, services, companies, promotions, contests and events, sponsored by us and others, that we think might interest you.
  6. To notify you of product recalls or provide other information concerning products you have purchased.
  7. To identify your product and service preferences, to improve our merchandise selections, customer service, and overall shopping experience.
  8. To communicate with you by e-mail, postal mail, telephone, text message, or other means.

Legal Requirements

We also may disclose information about you (i) if we are required to do so by law or legal process (such as a court order), (ii) in response to a request by law enforcement authorities, or (iii) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss or in connection with an investigation of suspected or actual illegal activity.


Business Transfer

We also reserve the right to transfer personal information we have about you in the event we sell or transfer all or a portion of our business or assets. In such transactions, customer information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing Privacy Notice (unless the customer consents otherwise). Should such a sale or transfer occur, we will use reasonable efforts to direct the transferee to use personal information you have provided to us in a manner that is consistent with our Privacy Notice. Following such a sale or transfer, you may contact the entity to which we transferred your personal information with any inquiries concerning the processing of that information.

Updated as of: July 24, 2015

Privacy Policy