A Sneak Peak at the
Fall 2022 Collection

At Ecru, we are always juggling three seasons at a time with one being shipped to the stores and sold on our website (Spring 2022), another being prepared for production (Fall 2022) and the third being designed (Spring 23)…….all at the same time!  You might think it confusing to be thinking about fall when the spring season is kicking off, but that’s part of the job and what makes the fashion business so interesting.  Every season brings something new.

We’re sending this diary entry from the scene of our Fall 22 photo shoot being done at one of New York’s hottest restaurants, Frenchette, in the Tribeca neighborhood. 

Our fall collection was designed with our customers’ lifestyle in mind.  She needs versatile clothing to take her from a client meeting, to picking up the kids, to meeting her sweetheart for dinner at a cool restaurant like Frenchette. 



Warmly elegant, Frenchette features a veteran kitchen serving a dining room that melds Old World glamour with New York energy. It is offically, ecru approved!

241 W Broadway, New York, NY 10013

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We love the food here, but also love the mid-century meets art nouveau feel of the décor.  Whether you are sipping a cocktail at the pewter bar, or digging into the signature Duck Frittes (you will not want to share these fries!) at a cozy leather banquette in the dining room, Frenchette has a warm and casual feel……..all while being one of the most sophisticated of New York restaurants. 

We are excited to share a few of our favorite shots from the spring shoot! Plus, keep an eye out for our next diary entry, or leave us a comment below with your feedback about the new collection! We would love to hear what you think!

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