ecru Diaries

A thoughtful conversation about women, fashion, & the modern world.

Latest Entries

The Cotton Edit
Our 100% cotton and cotton/linen blend styles will keep you cool throughout the summer. If cotton is your fabric of choice, we have something to fit your style aesthetic.
The Mitchell Pair
This season's colors are now all in stock -- Choose your favorite in the Mitchell Roll Cuff Chinos. And if you love our Mitchell chino fit- try the Mitchell shorts as well.
The Linen Edit
Whether you go for crisp white, shades of blue, or fun sunset colored stripes, our 100% linen styles are the perfect choice for summer days. We have a selection of shirts, blazers, shorts, dresses and bottoms. Enjoy!
Four ecru Spring Jacket Trends To Try This Season

Here at Ecru, we love a good trend, but we also like to invest in the classics.  One way to combine both this season, is with one of our jackets.  A jacket or blazer is the easiest way to complete your look and we have many options for you to look put-together, on trend, but with a classic twist.

The Tulum Spring Capsule
We’ve been obsessed by the spectacular Riviera Maya in Mexico for several years and were inspired to create our summer capsule for 2022 by the town of Tulum. 
Color Story: Lilac, Lavender & More
Lilac, Lavender, Hydrangea ... We celebrate Pantone's color of the year, "Very Peri", in cool tones of purple hues. There's a shade just for you.
The Night Out Tops Capsule

Have you ever looked at a full closet and said, “I have nothing to wear!”   This is especially true when you are getting set for a night out.  Ecru helps to solve this problem with our small but exciting capsule of “Night Out Tops” for Spring/Summer 2022.  

The Palm Springs Capsule

The ecru customer is a sophisticated traveler with an eye for the finer things in life and for our capsule collections for Spring 22, we wanted to highlight some special places around the world.  In addition to European destinations like Lake Como and the Amalfi Coast, we have long been obsessed with Palm Springs in California.

Fall 2022 Sneak Peak
At Ecru, we are always juggling three seasons at a time with one being shipped to the stores and sold on our website (Spring 2022), another being prepared for production (Fall 2022) and the third being designed (Spring 23)…….all at the same time!  You might think it confusing to be thinking about fall when the spring season is kicking off, but that’s part of the job and what makes the fashion business so interesting.  Every season brings something new.
The Mitchell Project

Why do we call it the Mitchell Project? 

When we started the ecru brand, we named our pant styles after rockers and musicians who inspired us and one, the Mitchell Chino (after Joni), was a best seller and a favorite of ecru customers. 

Happy Valentines Day
As the Client Relations Manager for ecru, I am responsible for taking care of your experience while shopping at  From sizing questions, to help with placing orders, our team will always do their best to provide personal customer service. 
The Amalfi Coast
Honeymooners have long listed the Amalfi Coast as their dream destination and no wonder.  From the volcanic black sand beach in Positano, to the jaw dropping panoramic views in Ravello, the Amalfi Coast region is a favorite for all travelers...
The Inspiration Behind Côte d’Azur
Naturally, we are drawn to the most beautiful and glamorous destinations around the world and there are not many that can rival the spectacular Cote d’Azur region in Southeastern France.
The Spring 2022 Collection

It’s looking like snow here in NYC but we’re excited to kick off the Spring 2022 season with our new collection. After conducting focus groups with our clients and friends, we attempted to track the ecru shopper’s activities during a typical week.  We learned a great deal about how she spends her days and how she dresses for them.  

The Lake Como Capsule
After keeping close to home for the past couple of years, we certainly have the travel bug. For our first grouping, a Resort Capsule, we looked around the world for inspiration and a destination that would be our first choice for a fabulous vacation.  The Lake Como region of Northern Italy was the unanimous choice! 
Introducing ecru Diaries
We would like to wish you and your families a Happy and Healthy New Year and to invite you to enjoy a new feature launching on our website that we call, The Ecru Diaries. 
Ecru exclusive
Lake Como Capsule Collection
Spring 2022
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