Ecru Presents


The Insporation Beyond the Collection

The Tulum Spring Capsule

We’ve been obsessed by the spectacular Riviera Maya in Mexico for several years and were inspired to create our summer capsule for 2022 by the town of Tulum. 

With the impossibly beautiful beaches with sand that feels like flour, the bluest of blue waters, and palm trees being the chief draw, Tulum is a bucket list destination for so many reasons. 

Tulum has a reputation for a laid back, “barefoot chic” vibe, but also has plenty to offer those who are adventurous.  Try some spectacular snorkeling and swimming in the cenotes, underwater sinkholes formed when limestone is eroded above and considered sacred by the Maya and known for their brilliantly clear blue water. Another popular activity is zip-lining in and above the rainforest.  

An underrated foodie destination, Tulum offers everything from beachfront seafood shacks to fine dining, and has some of the best street food in the world.

Yoga practitioners can enjoy many experiences from waterfront sunrise sessions, to guided spiritual meditations.

Our Tulum capsule is centered on shades of indigo and sandy neutral tones and features chic and casual items that will take you from the beach to shopping, to dinner in casually elegant style.  Check it out! 

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